For John Olsen · October 26, 2026

Present,
not perfect.

When someone in East County is clearing out Mom's house, or sitting on an estate they never asked to run, they need somebody they already trust. This plan puts you in front of them every week, the same way you show up in person: no hype, a straight answer, and a plan from A to Z.

The goal, in your words
In 3 months, 3 or 4 families in the process with you.Real conversations with real homeowners. Not more agents liking your posts.
Where it posts
Instagram, Facebook, YouTubeFacebook means your two pages: the Santee Update and John Olsen Real Estate. Each post goes where it fits.
What we talked about

Three ways you show up

Pick one, two or all three. Each one is built so it fits around your calendar, your trips and the grandkids' games. Not the other way around.

1

Talking to the camera

"Hey, I'm over here doing this."

You
Film a minute or two on your phone when something is worth saying. A Santee Update, a rate change, the house you just drove past. I text you the topic. No script.
Me
Edit it, caption it, write the post and put it up on schedule.
It becomes
The Santee Update back on people's feeds, and a steady reminder that you are the guy they can call.
2

The monthly teach

"Let your buddy John help you take care of this."

You
Once a month, 30 to 60 minutes on one process, start to finish. Selling a parent's house. Being the executor. Downsizing. I send you the outline, you talk.
Me
Turn that one hour into a full video, a stack of short clips, and a booklet people can download and keep.
It becomes
Your best long video on YouTube, 10 to 20 clips for the month, and a guide with your name on it that people pass around.
3

The podcast

Tuesdays at 10:30, like before.

You
Book the guest and hit record. Guests join from their laptop on Riverside, or come into your office. You run the show.
Me
Everything after you hit stop. The edit, the YouTube upload, the clips, and a kit your guest can share.
It becomes
The full episode on YouTube, usually 10 or more clips from every episode, and a guest who shows their people how good they look on your show.
The guest is the strategy. The estate attorney, the senior move manager, the trust officer, the assisted living director. Same idea as the dress shops back in your wedding days: they are in front of your people before you are. Put them on your show and they become referral partners.
Pick yours

Check what you want

The price updates as you go. If your picks add up to one of the three plans, you get that plan's price automatically. Not a menu, just a starting point. We can adjust on the fly.

Or start from a plan:

Your picks

    How long to start?
    Looks good. See the agreement
    You asked

    Who does what

    You talk. I handle everything that turns it into posts.

    Bryan

    • Texts you what to film, a topic and not a script
    • Writes the outline for every monthly teach
    • Edits everything: your phone videos, the teach, every podcast episode
    • Picks and cuts every clip, and writes every caption
    • Makes the carousels and the booklet
    • Posts it all on schedule, to the right page
    • Sends every guest their clips to share
    • Checks in once a month on what is working and next month's topics. Included in every plan

    John

    • Film when it fits, and send it over
    • Sit for the monthly teach, if it is in your plan
    • Book the podcast guests and hit record
    • Answer your own comments and messages. That is where the relationships happen
    • Share the posts you like to your personal Facebook. One tap from the page
    • Add Bryan as a manager on your pages and YouTube, so no passwords get passed around
    No approval rounds. A solid B+ today beats an A+ nobody sees. Everything sits on a shared calendar you can peek at any time, and if something misses, text me and it comes down.
    Before you say yes

    Plain answers

    What is the commitment?

    Three months to start. Less than that and there is not enough runway to learn what works. After that it goes month to month. Start on 6 or 12 months and the setup is free.

    What if life happens?

    Text me and we will figure it out. I am a human first.

    When can we start?

    Whenever you are ready. November is fine. Your first posts go up within a week of your first video.

    Will this just bring in more agents?

    Some agents will follow along, and that is fine. Every post is written for homeowners and families, about the things they are actually going through: a parent's house, an estate, downsizing. That is what the people who need you stop scrolling for.

    Do I need new gear?

    No. Your phone covers the camera videos. The podcast runs in a web browser on Riverside. A simple USB mic helps, and I will send you the one I like.

    Who owns it?

    You do. Every finished video, every booklet, and your accounts stay yours.

    The agreement

    Content agreement

    Prepared forJohn Olsen
    FromBryan Koci Media
    DateOct 26, 2026
    PlanPick above

    What you get

      The money

      The fine print, in plain English

      Start

      Month 1 starts the week you sign. First posts go up within 7 days of your first video.

      Term

      3 months, then month to month.

      Setup

      $750 one time. Free on a 6 or 12 month start.

      What setup covers

      Your Instagram, both Facebook pages and YouTube cleaned up and connected, your look for every post and booklet, and the Riverside studio and guest invite if the podcast is in your plan.

      Billing

      Invoiced on the 1st, due within 7 days. The first invoice goes out when you sign.

      Changes

      Add or drop anything with a text. Changes start on your next billing date.

      Ownership

      You own every finished file. Your accounts stay yours.

      Ending

      After your starting term, either of us can end this with 30 days notice. If something comes up before then, we talk it through.

      Sign and we start

      Bryan Koci Media

      Bryan Koci
      Bryan Koci, owner
      Oct 26, 2026

      John Olsen

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